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Weekly Webinar: Making Quality Videos to Build Trust

Uncategorized Jul 07, 2020

Here’s what you need to know about basic sound and video equipment.

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As you may have noticed, I do the majority of my videos sitting down in front of a webcam while using a separate microphone. I don’t shoot video from my smartphone because I’m not an expert on everything (though I do pride myself on seeking out the people who are experts). 

When I first started making videos, I was using a basic 720p LogiTech camera—not exactly a powerful, state-of-the-art camera. As I began to produce more and more videos, the need for a better camera became clearer. 

If you have a camera built into your computer, it’s probably not good enough. At 2:27 in the video above, you can check out the C920 HD Pro Webcam from LogiTech, which I strongly recommend. Unfortunately, this full-HD 1080p camera is out of stock right now and, despite being originally priced at...

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How to Successfully Work From Home

Uncategorized Jun 23, 2020

Today’s training is all about working from home successfully.

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Today’s training is all about how to work from home. I’m assuming that most of you currently work from home. We’re going to discuss the benefits of working from home, the challenges of that, and the best practices to employ. I have been working from home for the past 16 years. I used to work in an office, but that didn’t last very long for me. The finest real estate agents are rarely in the office anyway, they’re out making money.

If you have questions about this or any other real estate topic, give me a call.

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The 7 Steps to Successful Direct Mailers

Uncategorized Jun 03, 2020

Here’s everything you should know about direct mail marketing.

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Direct mail marketing is something I’ve been using for the past 16 years and has been an integral part of my listing business. It’s also been one of the most consistent marketing sources I’ve had. Today I’m going to teach you the seven steps you need to conduct a successful direct mail marketing campaign. One of the first and most important is having good branding. To find out the others, watch my latest training in full here.

If you have questions about this or any other real estate topic, give me a call.

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The Only Price Change Training You Will Need

Uncategorized May 18, 2020

Price changing is an essential part of an agent's training.

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Welcome back to another agent training video. Today we’re focusing on price change training, which ensures that you get the price changes needed to sell your properties. I can’t tell you how many times I’ve seen an agent who can’t sell a property because they simply refuse to reduce the price. I’ll teach you some tips and techniques today that should help you get on the right track if you’re in a situation like this.

If you have any questions about how to prepare your sellers for success, don't hesitate to reach out to me. I'd love to hear from you.

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Why You Actually Need a Coach

Uncategorized May 04, 2020

Today’s training is all about why you need a coach/mentor to help with your real estate career.

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Welcome to my training video on why you need a coach, mentor, and trainer. (Look, you’re already a step ahead by watching this video!) I began my career in real estate almost 17 years ago. I had some basic sales training and experience ahead of time. However, after a while, I found out that wasn’t enough in real estate. I needed a coach and mentor to keep me on track, to check in with periodically, to help me when I was struggling, and for many other reasons. Today I’m explaining why you truly do need a coach/mentor/trainer to be a successful real estate agent.

If you have questions about this or any other real estate topic, give me a call.

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How to Adapt Your Business to the Pandemic

Uncategorized Apr 20, 2020

Many agents around the country are working hard to adapt their businesses to the current climate. One of them is Rose Winters, who joined me recently to talk about what she’s doing.

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In my most recent coaching video, Rose Winters from the Winters Property Group joined me to discuss how her team is adapting to the current climate amidst the global coronavirus pandemic. Rose put a buyer under contract virtually just this past weekend and is looking forward to helping even more in the future. Real estate is an essential business in most states, so agents like Rose are adapting to help show homes digitally.

If you have questions about this or any other real estate topic, give me a call.

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Why Finding Your Core Genius is More Important Than Ever

Uncategorized Mar 20, 2020

Your core genius is the thing that you do best. Here’s why identifying yours is such an important thing.

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Your core genius is the thing that you do best and staying focused on it is essential. In today’s training, we’re going to take a look at how to identify your core genius, how to improve it, and how to use it as leverage to build a successful real estate career. My core genius is helping real estate agents like you get where they want to go. What’s your core genius? To find out, watch my latest training video.

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How to Prepare Your Buyers for Success

Uncategorized Mar 02, 2020

If you don’t properly prepare your home buying clients to have success, you’re just wasting everyone’s time. Here’s how to make sure that you don’t.

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When you’re working with buyers, it’s important that you know the best practices so that you don’t waste your time and lose your mind. Today I’m going to show you how to prepare all of your buyers for success properly. My valid buyer criteria checklist covers all the bases. If a buyer doesn’t fit all 10 criteria, they’re not a valid buyer.

If you have any questions about how to prepare your buyers for success, don't hesitate to reach out to me. I'd love to hear from you.

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Training to Help You Track Your Numbers Properly

Uncategorized Feb 17, 2020

It’s great to track your sales, but it’s even more important to track the little things, like lead sources, to grow your business over time. Here’s why.

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Do you know your numbers? Not just the number of homes you’ve sold, but the number of leads you’ve received or prospects that you’ve contacted. I track all of my numbers for everything because it helps me see trends in my business. It also helps me see where I need to improve. Today I’m going to teach you how to properly track your numbers so that you can do the same. To learn more, watch my latest video.

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One Way for Budding Agents to Gain Leverage

Uncategorized Feb 04, 2020

Many real estate agents start building their teams by hiring a buyer’s agent. Here’s how it helps them build massive leverage in their business.

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In this edition of my agent training seminar, we’re talking about leverage. Specifically, we’re talking about how to grow your business using the leverage provided through a buyer’s agent. If you’re in a spot where you need some help in your business to keep up with leads or you’re not sure how to build out your team, I have some great advice to share with you today. Even if you’re just starting in the business, my tips will show you the path to the next level of your career. To learn more, watch the full training above.

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