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The 7 Steps to Successful Direct Mailers

Uncategorized Sep 27, 2019

Today I’ll discuss the seven steps to creating an effective direct mailing campaign. Tune in for some great tips.

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I’ve been doing direct mailings for the past 16 years of my career, and it’s become an integral part of my business to get listings. In that time, it has been one of the most consistent pieces of marketing that I’ve been able to do. A lot of different marketing platforms that I’ve used over my career have changed. However, the U.S. Postal Service still delivers mail, and you can still send emails—though not everyone opens emails.

When you do a direct mailing with postcards, for example, it has a 100% open rate. Because it’s a postcard, people can see all the information on it. If you put a direct mailing in an envelope, however, the outcome is different—not everyone is willing to open an envelope.

In the video above, I’ll...

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How to Run a High-Performance Calendar

Uncategorized Sep 16, 2019

If you want to be a top-performing agent, you need to control your schedule. We’ll discuss this message in today’s coaching session.

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As you know, being a full-time agent means putting in a lot of hours. It can often feel like your schedule is in control of you, rather than the other way around. However, it doesn’t have to be this way.

Today’s training message will teach you how to run a high-performance calendar that lets you schedule for success, while still leaving you time to lead a fulfilling life outside of your career. The key is knowing how to plan your days, weeks, months, and years with specific goals in mind.

To see my full coaching session on this topic, watch the video above.

As always, if you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

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Growing in a Shifting Market

Uncategorized Aug 26, 2019

There are 10 steps you must follow to grow your business in a shifting market.

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I’ve been in the real estate business for 16 years, and I learned a lot of expensive and painful lessons during our last market shift a decade ago. I want to make sure you don’t experience the same struggle, so in today’s training video, I’ll discuss how to grow your business in a shifting market. I’m not saying we’re about to enter another recession, but markets do shift, and you need to be ready for it. There are 10 steps you must follow to grow your business in a shifting market. The first is to adjust your mindset. To find out how to do this and learn the nine other steps that will grow your business the next time a market shift happens, watch this video.

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Don’t Miss This Pricing Strategy Training

Uncategorized Aug 12, 2019

Utilizing an effective pricing technique is essential for today’s agents, and we’ll explain how you can hone this skill in today’s real estate training.

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Having a strong command over pricing strategies is a must for agents in today’s competitive real estate market, and today I’d like to share a few of my best tips on how to improve your own skills in this area.

Cited below for your convenience are timestamps that will direct you to various points in today’s lesson. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:

0:00:11 - Introducing today’s lesson

0:08:18 - Demonstrating how to determine a home’s value using comparable properties

0:31:24 - Explaining how to narrow down the area you draw comparable properties from

0:42:45 - Showing how to demonstrate a one-line pricing summary report

...

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A Crash Course on Power Open Houses

Uncategorized Jul 26, 2019

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Today we’re highlighting the importance of holding open houses, but not just any old open house—a power open house. If this term is unfamiliar to you, a power open house is one that allows you to reap the maximum benefit for your seller—that means maximum foot traffic and maximum results. To hear how I learned to tap into the true power of open houses, how to strategically plan a power open house, five key questions you must always ask buyers who attend your power open house, and more, watch the video above.

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Winning Out in Multiple-Offer Situations

Uncategorized Jul 11, 2019

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As an agent, multiple-offer situations are unavoidable. Whether you’re in an up market or a down market, you need to be prepared for them once your buyer enters one so that they’re the ones who come out on top. The problem is, not every agent knows all the parts of the purchase contract or the different scenarios they’ll encounter in a multiple-offer situation, so in today’s video, I’ll go over everything you need to know so that you never have that problem.

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The Business Planning Clinic

Uncategorized Jun 27, 2019

My most recent coaching lesson covered several important topics related to running an efficient and successful real estate business, and today I’d like to share the recorded version of this lesson with all of you.

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Welcome to the Business Planning Clinic. By the end of this course, you should have a completed, one-page business plan ready to put into practice.

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full course or use these timestamps to browse specific topics at your leisure:

0:00:03 - Introducing today’s course

0:00:45 - How (and why) I got into real estate

0:03:35 - The purpose of this Business Planning Clinic

0:05:44 - What model are you running?

0:09:27 - The importance of leads and lead generation

0:15:19 - How to determine your target audience

0:17:46 - How (and how frequently) to reach...

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A Closer Look at How to Use CMAs Effectively

Uncategorized Jun 10, 2019

The key to winning any listing appointment is having a strong CMA. Here’s how to use the information they provide more effectively.

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I’m back again today to share how I go through a market analysis so that I know what a property is worth, what it will sell for, and how you can unknowingly cause problems for yourself down the road by not having one done.

Here’s an outline of the class, with timestamps so that you can skip around to the section(s) that interest you most:

1:20- Why a market analysis is so important to the home sale process
8:50- Why I recommend getting a market analysis from Realist
15:50- How MLS data can be used to strengthen your pricing argument
18:15- Tips for pulling up the most recent and accurate comparables for your listing
33:30- How using recent tax data can further strengthen your argument for price
39:59- How to strengthen your results by filtering...

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The Benefits of a Top-Notch Pre-Listing Package

agent training May 16, 2019

Nothing can replace a good pre-listing package. However, when used in concert with a great marketing plan, you can dominate your future listing appointments. I recently took a deep dive into some of the pre-listing packages that I’ve used in the past and the thought process that went into creating them. I also took a look at some different examples of great packages, and I want to share all of that with you today. To learn more, watch this short video.

 

A Closer Look at My Pre-Listing Package and Marketing Plan

Today I’m here to take you through my pre-listing package and marketing plan. They are two different things, but they can be used as the same thing, which is what I have done in the past.

 

The pre-listing package is to show home sellers that you’re a great person to work with. The marketing plan, on the other hand, is something you’ll bring out at the listing appointment with the aforementioned sellers.

 

I went through some of my...

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