Are Unattainable Goals a Good Thing?

agent training Mar 22, 2022

Why setting unattainable goals may be more helpful than you think. 

Can setting unrealistic goals be good for your business? To help answer that question, I want to share a quick story about one of my coaching clients.

I started coaching David in the fall of 2020, and he’d been in the real estate business for about five years. The most he’d ever made in a year was around $60,000. I set him up with a game plan, and we set financial goals, which were much higher than anything he’d ever made. He did roughly 95% of what I asked him to do, and only two months into 2021, we had to readjust his financial goal because he was on track to blow the original one out of the water.

"When you set unattainable goals, you have to do the work."

That’s an excellent problem to have! We adjusted his goal so he could keep working toward it throughout the rest of the year. So are unattainable goals positive or negative? In short, it depends on your situation.

Most successful coaching clients of mine who remain coachable and do the necessary activities end up reaching their goals. If you’re coachable, it may work to make unattainable goals for yourself as long as you have someone to point you in the right direction and hold you accountable. Many real estate agents don’t realize that when you set unattainable goals, you have to do the work. It’s great to have a goal, but you need to take all the problems associated with that goal and solve them to get closer to reaching it.

If this topic resonates with you and you’d like to talk more about your goals and how attainable they should be, I’d be glad to help. I’d be happy to set up a free session with you to discuss that and any other questions you have. Simply give me a call.


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