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The key to winning any listing appointment is having a strong CMA. Here’s how to use the information they provide more effectively.

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I’m back again today to share how I go through a market analysis so that I know what a property is worth, what it will sell for, and how you can unknowingly cause problems for yourself down the road by not having one done.

Here’s an outline of the class, with timestamps so that you can skip around to the section(s) that interest you most:

1:20- Why a market analysis is so important to the home sale process
8:50- Why I recommend getting a market analysis from Realist
15:50- How MLS data can be used to strengthen your pricing argument
18:15- Tips for pulling up the most recent and accurate comparables for your listing
33:30- How using recent tax data can further strengthen your argument for price
39:59- How to strengthen your results by filtering...

Nothing can replace a good pre-listing package. However, when used in concert with a great marketing plan, you can dominate your future listing appointments. I recently took a deep dive into some of the pre-listing packages that I’ve used in the past and the thought process that went into creating them. I also took a look at some different examples of great packages, and I want to share all of that with you today. To learn more, watch this short video.

A Closer Look at My Pre-Listing Package and Marketing Plan

Today I’m here to take you through my pre-listing package and marketing plan. They are two different things, but they can be used as the same thing, which is what I have done in the past.

The pre-listing package is to show home sellers that you’re a great person to work with. The marketing plan, on the other hand, is something you’ll bring out at the listing appointment with the aforementioned sellers.

I went through some of my...