Nothing can replace a good pre-listing package. However, when used in concert with a great marketing plan, you can dominate your future listing appointments. I recently took a deep dive into some of the pre-listing packages that I’ve used in the past and the thought process that went into creating them. I also took a look at some different examples of great packages, and I want to share all of that with you today. To learn more, watch this short video.
A Closer Look at My Pre-Listing Package and Marketing Plan
Today I’m here to take you through my pre-listing package and marketing plan. They are two different things, but they can be used as the same thing, which is what I have done in the past.
The pre-listing package is to show home sellers that you’re a great person to work with. The marketing plan, on the other hand, is something you’ll bring out at the listing appointment with the aforementioned sellers.
I went through some of my past pre-listing packages as well as some examples of great packages I’ve seen from other agents, and wanted to share that with you today. Here’s an outline of the discussion, with timestamps so that you can skip around to the section(s) that interest you the most:
2:15- A list of questions that every seller should ask an agent before hiring them and the ideal answers you should have
10:50- A look at how I made my first exclusive marketing plan and the thought process that went into creating it
24:45- How to use your pre-listing package as your marketing plan in a listing appointment
26:45- How I rebranded my presentation after changing companies
30:00- Why I incorporated video into my pre-listing package
38:00- A few more specific things you should think about adding to your package
40:30- How to pre-sell yourself to prospects
42:45- An example of a great real estate marketing plan
50:00- Answering some audience questions and uncovering some more tips
Thanks for checking out this eye-opening discussion on pre-listing packages and marketing plans. If you have any questions for me about this or about anything else related to the business, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.