A Closer Look at How to Use CMAs Effectively

The key to winning any listing appointment is having a strong CMA. Here’s how to use the information they provide more effectively.

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I’m back again today to share how I go through a market analysis so that I know what a property is worth, what it will sell for, and how you can unknowingly cause problems for yourself down the road by not having one done.

Here’s an outline of the class, with timestamps so that you can skip around to the section(s) that interest you most:

1:20- Why a market analysis is so important to the home sale process
8:50- Why I recommend getting a market analysis from Realist
15:50- How MLS data can be used to strengthen your pricing argument
18:15- Tips for pulling up the most recent and accurate comparables for your listing
33:30- How using recent tax data can further strengthen your argument for price
39:59- How to strengthen your results by filtering through criteria such as school district and township
45:30- The usefulness of the gallery view and Cloud CMA approaches in your listing appointment
50:30- Answering a few questions from the class about my listing presentations, the relationship between price and condition, and my pricing strategies
54:00- How to use price breaks effectively
1:02:45- Wrapping up and answering a few more class questions

Thanks for joining me today. If you have any questions for me about anything I talked about in this video, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.