The 7 Steps to Successful Direct Mailers

Today I’ll discuss the seven steps to creating an effective direct mailing campaign. Tune in for some great tips.

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I’ve been doing direct mailings for the past 16 years of my career, and it’s become an integral part of my business to get listings. In that time, it has been one of the most consistent pieces of marketing that I’ve been able to do. A lot of different marketing platforms that I’ve used over my career have changed. However, the U.S. Postal Service still delivers mail, and you can still send emails—though not everyone opens emails.

When you do a direct mailing with postcards, for example, it has a 100% open rate. Because it’s a postcard, people can see all the information on it. If you put a direct mailing in an envelope, however, the outcome is different—not everyone is willing to open an envelope.

In the video above, I’ll discuss the seven steps it will take to successfully implement direct mailing into your marketing system:

1. Asses your target audience—who are you trying to market to?

2. Be consistent—how often should you mail out?

3. Be conscious of your branding—how do people remember your name?

4. Diversify your tactics—postcard mailing alone isn’t enough.

5. Understand your mailing service—how will you mail your materials out? What’s the cost?

6. Postcards—how to maximize their effectiveness.

7. Include a call to action—provide them an avenue and a reason to engage with you.

I hope the information in my video was helpful to you. If you have any questions, feel free to reach out to me. I just want to make sure that you have the resources and tools you need to succeed.