Weekly Webinar: Making Quality Videos to Build Trust

Uncategorized Jul 07, 2020

Here’s what you need to know about basic sound and video equipment.

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As you may have noticed, I do the majority of my videos sitting down in front of a webcam while using a separate microphone. I don’t shoot video from my smartphone because I’m not an expert on everything (though I do pride myself on seeking out the people who are experts). 

When I first started making videos, I was using a basic 720p LogiTech camera—not exactly a powerful, state-of-the-art camera. As I began to produce more and more videos, the need for a better camera became clearer. 

If you have a camera built into your computer, it’s probably not good enough. At 2:27 in the video above, you can check out the C920 HD Pro Webcam from LogiTech, which I strongly recommend. Unfortunately, this full-HD 1080p camera is out of stock right now and, despite being originally priced at $79.99, it’s fetching near $300 on Amazon. 

What’s more important than the brand is the HD 1080p capability. Now, this C920 HD Pro is certainly not the most expensive camera out on the market today, so my point is that you don’t need to spend an exorbitant amount of money to get the quality you need. 


  Video is the key to building trust.


I originally used the wide microphone that’s built into my LogiTech camera; at 3:50 in the video above, you can see the difference in sound quality between that built-in microphone and the separate, high-quality microphone I eventually upgraded to. Clearly, the separate microphone performs better, especially in an environment where there’s tile flooring and empty walls. 

Again, you don’t have to go crazy on this equipment. After making so many videos and asking others about the equipment they trust in their process, I started to accrue more stuff. Just use what you have in the beginning, and slowly invest in better equipment as needed. Right now, I use a Blue Yeti (company, model). When I bought my Yeti, I did so in a package that included a headset because I wanted to make sure I can always hear as clearly as possible. 

What’s really neat about the Yeti is that it enables you to switch to different modes. For example, you could set it to a bidirectional mode, which is most conducive to a back-and-forth in-person interview, or you could set it such that its primary focus is on picking up your input.

If you have questions about the equipment I mentioned in today's video or would like to know more about how to make a quality video, don't hesitate to reach out to me. I'm here to help.


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